Marketing Process
The marketing process is cyclical:
Formulate a goal for your company. Where do we want to be?
Review current position, and identify opportunities, using techniques such as SWOT and PEST.
Formulate marketing objectives.
Undertake market research.
Modify marketing objectives.
Formulate marketing strategies, balancing various components of the marketing mix.
Implement marketing strategies.
Monitor success.
Review strategies, objectives and goal if necessary, starting again from [...]
Marketing Performance Measurement with Better Metrics
With the intensive development of communications there appeared a great many diverse definitions of marketing. Whatever the definition marketing is regarded the unique function of business. At present no successful business is possible without effective marketing.
One of the corner-stones of business Philip Kotler defines marketing as human activity directed at satisfying needs and wants through [...]
