Understanding Psychological Marketing Tactics
Abraham Maslow was a psychologist who developed a hierarchical pyramid to explain and classify universal human needs. If you are a business owner, take a look at Maslow’s pyramid and try to figure out what people really need out of life. How can you use this to your advantage in marketing your product? Find out [...]
The Makings Of A Marketing Plan
Here’s how to get a blank look from most business owners, managers and branding, marketing executives. Ask them, “What’s your marketing plan?”
You’ll likely get an answer like this: “Well, I don’t really have one of those exactly, but I am doing some corporate branding, direct mail, updating my web site and considering search engine optimization.”
Fact [...]
