The Marketing Research Challenge
Many firms, driven by a need to better communicate with their customers and other stakeholders, recognize that marketing “is not a specialized activity at all. It encompasses the entire business and is necessary for a healthy business. It is the whole business seen from the customer’s point of view.” Every aspect of the marketing mix [...]
Marketing Process
The marketing process is cyclical:
Formulate a goal for your company. Where do we want to be?
Review current position, and identify opportunities, using techniques such as SWOT and PEST.
Formulate marketing objectives.
Undertake market research.
Modify marketing objectives.
Formulate marketing strategies, balancing various components of the marketing mix.
Implement marketing strategies.
Monitor success.
Review strategies, objectives and goal if necessary, starting again from [...]
Things You Should Keep in Mind For Market Research
Market research can be very complicated if you are not sure what you have to do. If you want to do market research you can hire someone to help you but it is cheaper and easier to do it on your won. However, if you are doing your own market research there are some things [...]
