Marketing
What A Good Sales Letter Tells Its Readers
Sales letters are often used in internet marketing business especially when you are promoting your products. However, most people resort to article writing instead of sales letters because it’s the articles that get more frequently used in other people’s websites, therefore building one’s traffic by plugging it into other people’s traffic.
Still, a sales letter comes [...]
Marketing Process
The marketing process is cyclical:
Formulate a goal for your company. Where do we want to be?
Review current position, and identify opportunities, using techniques such as SWOT and PEST.
Formulate marketing objectives.
Undertake market research.
Modify marketing objectives.
Formulate marketing strategies, balancing various components of the marketing mix.
Implement marketing strategies.
Monitor success.
Review strategies, objectives and goal if necessary, starting again from [...]
How To Write A Really Great Marketing Letter That Makes Readers Take Action
Unfortunately, many marketing letters do not end with a compelling call to action. When you’re developing your marketing plan you always want to think about what is next? What do we want our reader to do? That is why you need to create intriguing and compelling offers that motivate people to take that next step.
Marketing [...]
Press Release - The First Step Of The Marketing Campaign
A press release is usually a definite statement about a new product or service, released singly or simultaneously via the media. There are many ways to issue a press release, i.e. call for a press conference and give a concise statement regarding your product, write a descriptive note and send it to the editors of [...]
What Type Of Copywriter Should You Hire?
You need something written to sell your product or service. You turn to the Internet, tap the word ‘copywriter’ into Google and search. Bingo!
Thousands of results, plus, swag of Google Ads to boot. So who do you choose? Is the best copywriter the one who’s at the top of the search pile?
Not necessarily. What they [...]
