Management
Marketing Performance Measurement with Better Metrics
With the intensive development of communications there appeared a great many diverse definitions of marketing. Whatever the definition marketing is regarded the unique function of business. At present no successful business is possible without effective marketing.
One of the corner-stones of business Philip Kotler defines marketing as human activity directed at satisfying needs and wants through [...]
The Myth of Exceeding Customer Expectations
The business world is filled with myths, some of which have become guiding principles for many businesses. One of the most nefarious of these myths is currently all the rage: exceeding the customer’s expectations.
Numerous books have been written explaining the glories of exceeding the customer’s expectations. These authors give shining examples of the concept in [...]
