Author Archive
What A Good Sales Letter Tells Its Readers
Sales letters are often used in internet marketing business especially when you are promoting your products. However, most people resort to article writing instead of sales letters because it’s the articles that get more frequently used in other people’s websites, therefore building one’s traffic by plugging it into other people’s traffic.
Still, a sales letter comes [...]
Marketing Process
The marketing process is cyclical:
Formulate a goal for your company. Where do we want to be?
Review current position, and identify opportunities, using techniques such as SWOT and PEST.
Formulate marketing objectives.
Undertake market research.
Modify marketing objectives.
Formulate marketing strategies, balancing various components of the marketing mix.
Implement marketing strategies.
Monitor success.
Review strategies, objectives and goal if necessary, starting again from [...]
Learn How To Define Your Niche
The Internet is really a web of diversity. You may find it daunting to realize especially if you are starting out. This is quite a tall order. Having seen the various benefits of having a niche, newbies may be stumped with this big question: how do I find my niche?
There are a few basic guidelines [...]
Marketing Performance Measurement with Better Metrics
With the intensive development of communications there appeared a great many diverse definitions of marketing. Whatever the definition marketing is regarded the unique function of business. At present no successful business is possible without effective marketing.
One of the corner-stones of business Philip Kotler defines marketing as human activity directed at satisfying needs and wants through [...]
The Myth of Exceeding Customer Expectations
The business world is filled with myths, some of which have become guiding principles for many businesses. One of the most nefarious of these myths is currently all the rage: exceeding the customer’s expectations.
Numerous books have been written explaining the glories of exceeding the customer’s expectations. These authors give shining examples of the concept in [...]
