Archive for July, 2008
3 Steps To Creating A Marketing Plan For Your Business
Every start-up venture needs a business plan, yet many entrepreneurs do not realize a marketing plan is equally vital. Unlike a business plan, the marketing plan focuses on the customers. A marketing plan includes numbers, facts and objectives, but it is not primarily numerical; it is strategic. It is your plan of action - what [...]
The Marketing Research Challenge
Many firms, driven by a need to better communicate with their customers and other stakeholders, recognize that marketing “is not a specialized activity at all. It encompasses the entire business and is necessary for a healthy business. It is the whole business seen from the customer’s point of view.” Every aspect of the marketing mix [...]
Internet Marketing Strategy - Use Fractal Thinking
Chaos. The word seems to be chocking full of a description of what the world is. The Internet is a classic example of a seemingly chaotic object that we all try to wade into to keep up with the demands of the technological age we are in.
As an Internet marketer, you are expected to go [...]
