Software Marketing

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Marketing Process

The marketing process is cyclical:

1. Formulate a goal for your company. Where do we want to be?
2. Review current position, and identify opportunities, using techniques such as SWOT and PEST.
3. Formulate marketing objectives.
4. Undertake market research.
5. Modify marketing objectives.
6. Formulate marketing strategies, balancing various components of the marketing mix.
7. Implement marketing strategies.
8. Monitor success.
9. Review strategies, objectives and goal if necessary, starting again from the top.

Tags: goals, market research, Marketing, marketing plan, marketing process, marketing strategy, performance measurement

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