Archive for May, 2008
The Myth of Exceeding Customer Expectations
The business world is filled with myths, some of which have become guiding principles for many businesses. One of the most nefarious of these myths is currently all the rage: exceeding the customer’s expectations.
Numerous books have been written explaining the glories of exceeding the customer’s expectations. These authors give shining examples of the concept in [...]
How To Write A Really Great Marketing Letter That Makes Readers Take Action
Unfortunately, many marketing letters do not end with a compelling call to action. When you’re developing your marketing plan you always want to think about what is next? What do we want our reader to do? That is why you need to create intriguing and compelling offers that motivate people to take that next step.
Marketing [...]
Press Release - The First Step Of The Marketing Campaign
A press release is usually a definite statement about a new product or service, released singly or simultaneously via the media. There are many ways to issue a press release, i.e. call for a press conference and give a concise statement regarding your product, write a descriptive note and send it to the editors of [...]
Viral Marketing Ideas
Viral marketing is a very powerful way to promote your online business, it is like having an army of people promoting your website for you, the idea is to create something that will grow and spread by itself with very little promotion from you.
There are many ways to use viral marketing to promote your business, [...]
