Archive for April, 2008
Principles of Viral Marketing
Viral marketing has definitely gained its popularity over the global network. More and more businesses are adopting this marketing strategy to gain their fair share in the market. The approach developed by Hotmail in increasing its number of subscribers is one classic example of viral marketing.
How Hotmail Did It
Hotmail is one of the first web-based [...]
What Type Of Copywriter Should You Hire?
You need something written to sell your product or service. You turn to the Internet, tap the word ‘copywriter’ into Google and search. Bingo!
Thousands of results, plus, swag of Google Ads to boot. So who do you choose? Is the best copywriter the one who’s at the top of the search pile?
Not necessarily. What they [...]
Are You Making These Direct Mail Mistakes?
Direct mail is a lot like blackjack. To win a blackjack you need to be aware of the odds at all times and play so that you are maximizing your chances to win while minimizing your risks. The same is true with direct mail. Direct mail is “played” so that you maximize your chances of [...]
The Greatest Viral Marketing Strategy Ever Used
I have to admit it…
Article writing is hands down the most powerful weapon in the marketing arsenal to date! I have always been asking to myself why very few marketers are taking advantage of it. It’s so easy and so rewarding. Just watch the article directories and announcement lists; you’ll know what I’m talking about…
You’ll [...]
What To Do - After The Business Start-Up
Small business owners have to think ahead.
Now that you are a small business owner – what next? Think of the long haul; remember all the planning and research that went into starting your small business. Hopefully your expectations are being met by all that effort you put into the planning stage of your new business. [...]
