Archive for January, 2008
Selling with Stories
Let me tell you a quick story. Perhaps you will find it relevant.
In the early 1990s Fortune magazine decided to do an article on selling. The question they set out to answer was:
Why were some people so good at selling while others so blatantly bad?
To find out the answer the writers interviewed 24 top sales [...]
Understanding Psychological Marketing Tactics
Abraham Maslow was a psychologist who developed a hierarchical pyramid to explain and classify universal human needs. If you are a business owner, take a look at Maslow’s pyramid and try to figure out what people really need out of life. How can you use this to your advantage in marketing your product? Find out [...]
Things You Should Keep in Mind For Market Research
Market research can be very complicated if you are not sure what you have to do. If you want to do market research you can hire someone to help you but it is cheaper and easier to do it on your won. However, if you are doing your own market research there are some things [...]
The Makings Of A Marketing Plan
Here’s how to get a blank look from most business owners, managers and branding, marketing executives. Ask them, “What’s your marketing plan?”
You’ll likely get an answer like this: “Well, I don’t really have one of those exactly, but I am doing some corporate branding, direct mail, updating my web site and considering search engine optimization.”
Fact [...]
Developing Your Company’s Brand Message
The business world is all about first impressions. If a customer likes what they see right away, they are likely to engage with your internet marketing efforts. That first impression is the essence of your brand message. It’s the promise of what a consumer will encounter when dealing with your company. Create a compelling message, [...]
